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"SEO" refers to search engine optimization, or the process of optimizing a website so that people can easily find it via search engines like Google. By "content", we mean any information that lives on the web and can be consumed on the web. So, putting these two concepts together: SEO content is any content created with the goal of attracting search engine traffic.
If you want to generate traffic through search, it’s best to do keyword research before you start writing. This way, you can focus on keywords for which a certain amount of search volume already exists – in other words, write toward topics that people are already searching for information about.
Know where and how to use keywords in your content for maximum searchability. We know that people like people, so we try turning our science into an emotive experience.
The content on your site should be organized in a logical way. This is not only good for SEO, it also helps visitors on your site find other related content easily.
First, determine your goals as a website or business. Your goals will determine what types of content you should focus on. At any point, during any project or deliverable – our focus is always on the customer. Understanding actual requirements is what helps us arrive at business benefits, design project requirements and give quality deliverables. We listen, empathise, understand – and focus on becoming your partners in designing better solutions.
A client was in the process of revamping their offerings and would not require our dedicated SEO services during that period. What they did need was some bit of consulting. And that is what we delivered – even though it meant decreased revenue for us!
SEO content can include any of the following:
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